Marketing automation works. By saying the right thing, and offering the right content, touching the right demographic in the right market, we can bring in more leads than we ever dreamed possible.
But are they leads? Or are they just names?
How do you know the difference between what name is worth spending time one and one that’s not?
How much is it costing you to follow every lead in some way – either to qualify, score, or call for an appointment? What is it costing you for each sale?
What is your percentage that you’re closing – from the first moment the lead comes in until it is closed (and no fudging here – no counting from the appointment)?
What is the difference between your close rate using the leads you’re currently getting, and using the sales skills you’ve used until now?
Have I got your attention?
For those wishing to learn more about Buying Facilitation™, I recommend my latest book, to be found at www.dirtylittlesecretsbook.com where you can read 2 sample chapters.
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It is important to nurture the sales leads in order to give great sales figures. Generally, it so happens that in the absence of a proper process of doing so, a great number of sales leads go wasted. This software will help the enterprise in identifying the sales prospects and educating such leads before closing in on them. Marketing Automation | Sales Force Automation Systems