What that means is that his firm, Amacus (www.amacus.net), shows you how your activity is bringing you the results you’re getting.
- Are you making cold calls? How fast are you getting conversions?
- Are you making calls from marketing automation leads to get appointments? How much time and effort is it taking you to close?
- Of the folks who speak with you and take an appointment, what percent signal an interest in speaking with you again?
Amacus does some cool stuff: it helps each organization count what counts, so all sales and marketing efforts can be tracked to their logical conclusion: are buyers buying. And if not, where do you lose them? And what are your choices then?
Take a look at this cool video that John has put together. Then email him at firstname.lastname@example.org and let him help you count what counts.